At By LÖF ("we," "us"), we value the privacy of individuals who use our websites and related services (collectively, our "Services"). This Privacy Notice explains how we collect, use, and safeguard the personal information of users of our Services ("users," "you," or "your"). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described in this Privacy Notice.

Personal information means information that identifies or could reasonably be used to identify a specific person. It does not include deidentified, anonymized, pseudonymized, or aggregated information.

We may collect personal information and other information about you or your devices from various sources, as described below.

Registration Information.
If you sign up for an account, register to use our Services, or subscribe to emails or updates, we may ask for basic contact details such as your name, email address, phone number, and mailing address. We may also collect limited demographic information if you choose to provide it.

Communications.
If you contact us directly, we may collect additional information you choose to share. For example, when you contact customer support, we may ask for your name, email address, mailing address, or other information necessary to verify your identity and assist you. We may also store the contents of messages, attachments, or forms you submit.

Events.
If you register for an in-person or online event hosted by us, we may collect your name, address, title, company, phone number, email address, and any information relevant to that specific event.

User Content.
We may allow users to share posts, comments, reviews, or other user-generated content. Unless otherwise noted, such content may be made publicly available through our Services.

Device Information.
We may collect information about the device you use to access our Services, such as your IP address, browser type, operating system, device identifiers, and other technical data.

Usage Information.
We may collect information about your interactions with the Services, including pages viewed, features used, links clicked, referring/exit pages, duration of visits, and similar usage insights.

Cookies and Similar Technologies.
We may use cookies, pixels, web beacons, and similar technologies to support core site functionality, remember your preferences, analyze engagement, and assist our marketing efforts. 

We may obtain information from third-party sources, including:

• Service providers (e.g., updated mailing information, analytics).
   
• Social media platforms, if you link or interact with our Services through these platforms.
   
• Business partners, such as event partners or retailers.
   
• Other users, who may provide information when referring you or tagging you in content.
   

We may use personal information for business and operational purposes, including:

• Providing, improving, and maintaining the Services.
   
• Processing orders and delivering products.
   
• Communicating with you about your account, inquiries, events, updates, and marketing (where permitted).
   
• Personalizing your experience and preferences.
   
• Conducting marketing and advertising campaigns (again, only where permitted and never selling your data).
   
• Monitoring security, detecting fraud, and protecting our rights.
   
• Complying with applicable laws and regulations.
   

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

We only disclose personal information in limited circumstances necessary to operate our business and deliver the Services. This may include trusted service providers who perform essential functions on our behalf, such as:

• Payment processing
   
• Order fulfillment and shipping
   
• Website hosting and infrastructure
   
• Email delivery and customer support
   
• Analytics services
   

These service providers may use your information only to perform contracted services for us and are prohibited from using it for any other purpose.

We may also disclose information:

• When required by law or legal process
   
• To protect our rights or the safety of our users
   
• In connection with a business transfer (e.g., merger, acquisition)
   

Depending on your location, you may have certain rights regarding your personal information, including the rights to:

• Access the information we hold about you
   
• Request correction or deletion
   
• Object to processing or withdraw consent
   
• Restrict processing
   
• Opt out of marketing communications
   
• Request data portability
   

To exercise these rights, please contact us using the details below. We may require verification before processing your request.

We retain personal information only as long as needed to fulfill the purposes described in this Privacy Notice, comply with legal obligations, resolve disputes, and enforce agreements.

We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or alteration. While we strive to protect your information, no system is completely secure.

If you access our Services from outside the country in which they are operated, your information may be transferred and processed in jurisdictions with different data protection laws. Where required, we implement safeguards for such transfers.

We may update this Privacy Notice periodically. When we do, we will post the updated version with a revised "Last Updated" date. Continued use of the Services constitutes acceptance of the updated Notice.

If you have questions or wish to exercise your rights, please contact us:

By LÖF
Email: info@lofjewellery.com