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Cookie Policy

At By LÖF ("we", "our" or "us"), we use cookies to distinguish visitors of by-lof.com (our "Website") from each other. This helps us provide visitors with a good experience when browsing the Website, as well as offering us insights in order to improve it.

A cookie is a small file of letters and numbers which we store on a visitor's browser or transfer to their computer's hard drive. A cookie also contains information about a visitor's device, such as user preferences and browsing activities while using our Website.

The table below sets out more information about the individual cookies we or our third party e-commerce cross-border partner, Global-e NL B.V ("Global-e"), use, as well as the purposes for which the cookies are used and their duration.

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. The website cannot function properly without these cookies.

Name Domain Retention Type Purpose
keep_alive by-lof-us.myshopify.com 30 minutes First-party (Cookie) Used when international domain redirection is enabled to determine if a request is the first one of a session.
secure_customer_sig by-lof-us.myshopify.com 1 years First-party (Cookie) Used to identify a user after they sign into a shop as a customer so they do not need to log in again.
localization by-lof-us.myshopify.com 1 years First-party (Cookie) Used to localize the cart to the correct country.
_tracking_consent .by-lof-us.myshopify.com 1 years First-party (Cookie) Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.
wpm-test-cookie com 1 seconds Third-party (Cookie) Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.
wpm-test-cookie by-lof-us.myshopify.com 1 seconds First-party (Cookie) Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.
local-storage-test https://by-lof-us.myshopify.com 1 years First-party (Local Storage) These are tests to check if the browser supports localStorage (a way to store data locally without cookies)
wpm-test-cookie myshopify.com 1 seconds Third-party (Cookie) Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.
session-storage-test https://by-lof-us.myshopify.com 1 years First-party (Cookie) This is a test to check if the browser supports sessionStorage (another type of web storage that persists only for the duration of a page session)
secure_customer_sig by-lof.com 1 years First-party (Cookie) Used to identify a user after they sign into a shop as a customer so they do not need to log in again.
keep_alive by-lof.com 30 minutes First-party (Cookie) Used when international domain redirection is enabled to determine if a request is the first one of a session.
localization by-lof.com 1 years First-party (Cookie) Used to localize the cart to the correct country.
_pandectes_gdpr .by-lof.com 1 years First-party (Cookie) Used for the functionality of the cookies consent banner.
cart_currency by-lof.com Session First-party (Cookie) Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used.
_tracking_consent .by-lof.com 1 years Third-party (Cookie) Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.
swym-email .by-lof.com 1 years First-party (Cookie) This stores the email address when the shopper logs into the store or when the shopper authenticates their wishlist or subscribes for a back-in-stock alert.
cart by-lof.com 1 months First-party (Cookie) Contains information related to the user's cart.
cart_sig by-lof.com 1 months First-party (Cookie) A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.
wpm-test-cookie by-lof.com 1 seconds Third-party (Cookie) Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.
wpm-test-cookie by-lof.com 1 seconds First-party (Cookie) Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.
__verify by-lof.com 1 seconds First-party (Cookie) A verification or security-related cookie
lstest https://by-lof.com 1 years First-party (Local Storage) These are tests to check if the browser supports localStorage (a way to store data locally without cookies)

Functional cookies

These cookies enable the site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Name Domain Retention Type Purpose
swym-instrumentMap https://by-lof.com 1 years First-party (Local Storage) Related to Wishlist instrumentation for identification of API.
inside-eu2 .by-lof.com 1 years Third-party (Cookie) Unique cross domain Visitor identifier for INSIDE chat Note: this is only set when clients want to identify the same Visitor across multiple website domains (ex. mycompany1.com & mycompany2.com)
swym-v-ckd .by-lof.com 30 minutes First-party (Cookie) Related to swym app versioning systems
inside-c1 by-lof.com 1 seconds First-party (Cookie) Identifies the Visitor's browser's first-party cookie support for INSIDE chat.
swym-devices https://by-lof.com 1 years First-party (Local Storage) Related to Swym info about device.
inside-eu2 https://by-lof.com 1 years First-party (Local Storage) Unique cross domain Visitor identifier for INSIDE chat Note: this is only set when clients want to identify the same Visitor across multiple website domains (ex. mycompany1.com & mycompany2.com)
swym-products_timestamp https://by-lof.com 1 years First-party (Local Storage) Related to caching mechanism for products using the wishlist.
swym-wishlisthkey_timestamp https://by-lof.com 1 years First-party (Local Storage) Related to sharing wishlist
swym-rconfig_cache https://by-lof.com 1 years First-party (Local Storage) Related to retailer configuration.
swym-ab-test-config https://by-lof.com 1 years First-party (Local Storage) Related to controlled feature display.
swym-products https://by-lof.com 1 years First-party (Local Storage) Related to caching mechanism for products using the wishlist.
swym-devices_timestamp https://by-lof.com 1 years First-party (Local Storage) Related to Device Identifier functionality.
swym-rapps_cache https://by-lof.com 1 years First-party (Local Storage) Related to retailer configuration.
swym-authn https://by-lof.com 1 years First-party (Local Storage) Related to Swym authentication for a user.
swym-authn_timestamp https://by-lof.com 1 years First-party (Local Storage) Related to Swym authentication for a user.

Performance cookies

These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

Name Domain Retention Type Purpose
_shopify_s .by-lof-us.myshopify.com 30 minutes First-party (Cookie) Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.
_shopify_y .by-lof-us.myshopify.com 1 years First-party (Cookie) Shopify analytics.
_orig_referrer .by-lof-us.myshopify.com Session First-party (Cookie) Allows merchant to identify where people are visiting them from.
_landing_page .by-lof-us.myshopify.com Session First-party (Cookie) Capture the landing page of visitor when they come from other sites.
_shopify_sa_t .by-lof-us.myshopify.com 30 minutes First-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
_shopify_sa_p .by-lof-us.myshopify.com 30 minutes First-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
_shopify_y .by-lof.com 1 years Third-party (Cookie) Shopify analytics.
_shopify_s .by-lof.com 30 minutes Third-party (Cookie) Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.
_orig_referrer .by-lof.com Session Third-party (Cookie) Allows merchant to identify where people are visiting them from.
_landing_page .by-lof.com Session Third-party (Cookie) Capture the landing page of visitor when they come from other sites.
_shopify_s by-lof.com 30 minutes First-party (Cookie) Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.
_shopify_sa_t by-lof.com 30 minutes First-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
_shopify_sa_p by-lof.com 30 minutes First-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
__hstc .by-lof.com 6 months Third-party (Cookie) It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk .by-lof.com 6 months Third-party (Cookie) It contains an opaque GUID to represent the current visitor.
__hssrc .by-lof.com Session Third-party (Cookie) Is used by Hubspot to determine if the visitor has restarted their browser.
__hssc .by-lof.com 30 minutes Third-party (Cookie) This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_ga .by-lof.com 1 years Third-party (Cookie) Cookie is set by Google Analytics with unknown functionality
_clck .by-lof.com 1 years Third-party (Cookie) Used by Microsoft Clarity to store a unique user ID.
_clsk .by-lof.com 1 days Third-party (Cookie) Used by Microsoft Clarity to store a unique user ID.
_shopify_sa_p .by-lof.com 30 minutes Third-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
_shopify_s com 1 seconds Third-party (Cookie) Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.
_shopify_sa_t .by-lof.com 30 minutes Third-party (Cookie) Capture the landing page of visitor when they come from other sites to support marketing analytics.
__ptq.gif https://track-eu1.hubspot.com 1 years Third-party (Cookie) This tracking pixel records anonymous data (such as page views and clicks) to help analyze overall site usage and performance. It does not store personal information.
ga* .by-lof.com 1 years Third-party (Cookie)

Targeting cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Name Domain Retention Type Purpose
_fbp .by-lof.com 3 months First-party (Cookie) Cookie is placed by Facebook to track visits across websites.
swym-session-id .by-lof.com 30 minutes First-party (Cookie) Used by the SWYM Wishlist Plus Shopify plugin.
swym-swymRegid .by-lof.com 1 years First-party (Cookie) Used by swym application.
swym-pid .by-lof.com 1 years First-party (Cookie) Used by swym application.
_fbp .by-lof.com 3 months Third-party (Cookie) Cookie is placed by Facebook to track visits across websites.
lastExternalReferrerTime https://by-lof.com 1 years First-party (Local Storage) Contains the timestamp of the last update of the lastExternalReferrer cookie.
lastExternalReferrer https://by-lof.com 1 years First-party (Local Storage) Detects how the user reached the website by registering their last URL-address.
c.gif https://c.clarity.ms 1 years Third-party (Cookie) A tracking pixel used by Microsoft Clarity, to send behavioural data from the user's browser back to Clarity's servers.

Unclassified cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name Domain Retention Type Purpose
embed/v3/counters.gif https://forms-eu1.hsforms.com 1 years Third-party (Cookie)
ads/ga-audiences https://www.google.ie 1 years Third-party (Cookie)
___ELEVAR_GTM_SUITE--sessionCount https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--cart https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--userId https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--sessionId https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--lastCollectionPathname https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--cookies https://by-lof.com 1 years First-party (Local Storage)
_cltk https://by-lof.com 1 years First-party (Cookie) Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
___ELEVAR_GTM_SUITE--params https://by-lof.com 1 years First-party (Local Storage)
___ELEVAR_GTM_SUITE--lastDlPushTimestamp https://by-lof.com 1 years First-party (Local Storage)
collectionScrollPosition-lastVisitedCollectionUrl https://by-lof.com 1 years First-party (Cookie)
___ELEVAR_GTM_SUITE--userOnSignupPath https://by-lof.com 1 years First-party (Local Storage)

Cookies Selection

Although you make your cookie preferences when you first come to our Website, you can change your preferences at any time by clicking here. You can also change the settings in some browsers on your computer or on your mobile device to enable you to control the cookies placed on your computer or device. Please note that if you choose to decline cookies you may not be able to access some parts of our Website.

Our Privacy Policy contains further information on our data processing practices, as well as details of your data protection rights.

If you have any other questions about the way we use cookies, you can contact us at: hello@by-lof.com.