About Us

About BY LÖF

BY LÖF designs jewelry, accessories and objects for people who like their everyday things to have a little more personality.

We believe great design shouldn't be reserved for special occasions. It should live on your keys, on your shelves, around your neck and in your hands. Pieces that make ordinary days feel a little less ordinary.

Every collection starts with a simple idea and is reimagined through the BY LÖF lens. We work with resin, acrylic, sterling silver, gold vermeil and lab-grown stones to create pieces that are playful in spirit but carefully crafted in every detail. Bright colors. Unexpected objects and designs. Pieces you'll reach for again and again because they make you smile.

BY LÖF is designed to be lived with. Worn to the supermarket, taken on holiday, stacked on a coffee table or clipped to your favorite bag. We don't believe beautiful things should spend their lives waiting for the right occasion.

Founded in Los Angeles as the sister brand to fine jewelry maison LÖF, BY LÖF exists to celebrate design without taking itself too seriously. Small runs, collectible pieces and new ideas arrive often, but one thing stays the same: if it doesn't spark a little joy, we don't make it.